Services

Understanding the profile of your target consumer is key to growing your business. If you don't know what kind of people are most likely to buy what you're selling, you can't design the right marketing strategy.

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Because your marketing efforts are all about influencing their choices, you need to know more than just what they think and feel. Because despite common assumptions, research on decision-making tells us that consumers don't all make decisions the same way, and that each consumer may decide differently depending on context.

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Our approach to consumer profiling won't just tell you the attitudes, behaviors, and demographics of your ideal consumer. We will tell you what sorts of decision-makers you're marketing to so you know how to change their minds.

How consumers react to your messaging can make or break your business. If you aren't seen as unique, valuable, or relevant, consumers will have little reason to choose your offering over whatever they're already doing. If you can't convey your benefits to consumers in a compelling way, they may go elsewhere.

 

Your messaging needs to resonate. It needs to motivate. It needs to influence decisions.

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Our message testing goes deeper than exploring consumer preferences and opinions. Our message tests include a series of survey questions that can tell you whether your website, marketing, or ad messaging is compelling enough to influence choices. 

You can't be everything to everyone. If your marketing isn't laser-focused on the consumers most likely to buy what you're selling, then your efforts could fall short.

 

Segmentations tell you who your highest priority consumers are - what they like, need, think and feel -so you can market and message to the right people in ways that align with their preferences and values. 

We go further. Our segmentation studies include a series of questions designed to understand how your specific high-priority consumers are most likely to make purchase choices, how those choices might best be influenced, and what decision barriers you need to help them overcome.