Our Reason for Being
We believe that consumer research should be rational.
Businesses that make data-driven decisions are more likely to succeed. The more consumer feedback you have, the better able you are to understand who your target customer is, what their pain points and preferences are, and how to design the right solutions for their needs.
But knowing what consumers prefer, or even what they want to do, isn't enough: their purchase choices don't always reflect their preferences, and they don't always buy what they say they will. Not to mention that getting consumer data can often be expensive and time consuming, making them inaccessible to growing businesses.
We exist to address all this.
Research tells us that consumer decision-making is not just emotional. Different people choose in different ways, and they choose differently based on context. Spark uses its expertise in Decision Science to explore more than what consumers say they want and do. We will tell you how your consumers make decisions about your products or services.
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Spark also standardizes, automates, and leverages the latest technologies (including AI) to deliver high quality insights quickly and at a reasonable price. With us, you'll get a genuine commitment to efficiency and data quality.
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We cut through the noise to understand what really matters: consumer decisions. And by doing this, we help you make your own marketing decisions with confidence.