About Us
When you work with us, you work directly with seasoned consumer insights specialists with deep understanding of growing companies.
Nika Kabiri, JD PhD
Nika has spent 25+ studying decision-making, with 15 of those years in consumer insights. She has taught Decision Science at the University of Washington, and her expertise in decision-making has been featured in the Wall Street Journal, the Washington Post, Time, Forbes, Inc., Fast Company, MarketQuest, Gizmodo, and more.
Nika has studied consumer decision-making for Amazon, Google, Microsoft, Salesforce, PepsiCo, Anheuser-Busch, Oakley, Tillamook, General Mills, Expedia, Zillow, and many more - including startups that have barely been launched. Her qualitative and quantitative research work has informed the development of technology devices (including AI-powered devices), consumer packaged goods, fashion and athletic accessories, transportation and travel services, SaaS offerings, and much more. Her data-driven consulting support has driven decisions regarding marketing messaging, ad creative, brand positioning, product roadmap, packaging, site design, customer loyalty, and sales enablement.
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Nika earned her PhD in Sociology at the University of Washington, where her studies focused on choice theory and institutional analysis. She earned her JD at the University of Texas.
Adam Cohen
With over 25 years of market and survey research experience, both agency and client-side, Adam uniquely understands the ingredients required to produce meaningful insights that drive powerful business decisions. He has served as Vice President at Ipsos and worked with tech giants including Microsoft, LinkedIn, and HP. He has also worked with many small and early stage companies, providing critical consumer insights and building research functions from the ground up.
Beyond tech, Adam's experience includes beauty and healthcare, finance, and CPG. He believes that for most research needs, less is more. He has seen what happens when companies spend tens or even hundreds of thousands of dollars on poorly designed and executed research or are sold unnecessary advanced analysis packages that provide terrible ROI. He is determined to shake things up.
Adam has a Master of Science in Research Methodology from the UK Open University, and has guest lectured at the University of Washington, teaching undergraduates the basics and best practices of survey research.