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Spark Insights

We give confidence to marketing strategists

SERVICES

Quality consumer insights informed by Decision Science.

Leverage our deep expertise in Decision Science to ethically influence consumer choices.

Consumer Profiling

Consumers are more than attitudes and opinions. We'll help you understand how your target makes decisions in your category.

Message Testing

Measure more than appeal. We'll help you understand how well your message influences consumer decisions.

Segmentation 

Get an advantage by segmenting consumers by understanding each segment's unique decision-making tendencies. 

Supplement your instincts with deep expertise.

40+

1000+

20+

0

Years of Experience
in Consumer Research

Consumer Research Projects

Years Studying Consumer Decisions

Tolerance for
BS

WHO WE WORK WITH

We work with fast-moving businesses that value rational decision-making.

Business decision-makers who value accuracy when using and sharing data - but who also need data fast.

Growing companies needing critical consumer information but not wanting to hire large, expensive agencies.

Leaders who want real consumer feedback, either to drive their decisions or to check their guts. 

OUR CLIENTS
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Throughout my collaboration with Nika and Adam, they provided a fast, low-cost solution without ever compromising on quality or depth. Their ability to offer unbiased, expert recommendations while navigating through complex information was not just impressive but also instrumental in helping us make important decisions related to our business. This partnership not only enhanced the project outcomes but also seamlessly complimented our existing team efforts. If you are interested in expanding your research efforts, I recommend partnering with this team!

 

Kelly Jura, Vice President, Brand & UX at ScreenPal

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CONTACT

Let’s Work Together

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